Craft flavors are growing more popular in China, while foreign brewers see turbulence in the market.
A worker checks bottles of beer on the assembly line of China Resources Snow Breweries Ltd., a joint venture between SABMiller and China Resources Enterprises, in the Xiangxi Economic Development Zone in Hunan, February 9, 2017. Credit: ChinaImages via Depositphotos
China’s beer market — the world’s largest by sales — is going upscale.
Beer sales in China rose by 8 percent last year to reach more than $26 billion, according to consulting firm Guanyan World Data Center — a rise partly driven by increased consumption of more expensively priced, premium beers that particularly appeal to younger Chinese drinkers.
https://youtu.be/bxlCjYlUmwk?si=GEqujSA3-_F5cW9q
A CCTV video covering the 34th Qingdao International Beer Festival, which ran
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