China's Luxury Liquor - The Wire China

A worker checks bottles of beer on the assembly line of China Resources Snow Breweries Ltd., a joint venture between SABMiller and China Resources Enterprises, in the Xiangxi Economic Development Zone in Hunan, February 9, 2017. *Credit: ChinaImages via Depositphotos*

China’s beer market — the world’s largest by sales — is going upscale. Beer sales in China rose by 8 percent last year to reach more than $26 billion, according to consulting firm Guanyan World Data Center — a rise partly driven by increased consumption of more expensively priced, premium beers that particularly appeal to younger Chinese drinkers. https://youtu.be/bxlCjYlUmwk?si=GEqujSA3-_F5cW9q A CCTV video covering the 34th Qingdao International Beer Festival, which ran

Subscribe or login to read the rest.

Subscribers get full access to:

Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else.
A weekly curated reading list on China from David Barboza, Pulitzer Prize-winning former Shanghai correspondent for The New York Times.
A daily roundup of China finance, business and economics headlines.

We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.

The Wire China

China’s Luxury Liquor

Craft flavors are growing more popular in China, while foreign brewers see turbulence in the market.

Broken Promises

China's Ports Edge
By Noah Berman

Helen Toner on Setting the Rules for AI
By Eliot Chen

On-Demand Webinar: Strategies for Identifying Military End Users

The Wire China Archives