In an article adapted from his book 'Apple in China', published on May 13, Patrick McGee describes how the tech giant got hoisted with its own petard in China.
Apple CEO Tim Cook at a flagship Apple store in Chengdu, October 16, 2023. Credit: VCG via Getty Images
First the Apple executives were stunned; a few months later they panicked; then, as iPhone sales in China missed Apple’s targets, Tim Cook reassured investors and analysts that everything was fine.
Tim Cook mentions Apple’s performance in China during a November 1, 2018 earnings conference call. Transcript via The Motley Fool
The drama began in early 2018, a time when Apple executives thought they’d be basking in the halo of the iPhone X. The “tenth anniversary” iPhone was a big
Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else.
A weekly curated reading list on China from Andrew Peaple.
A daily roundup of China finance, business and economics headlines.
We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.
First the Apple executives were stunned; a few months later they panicked; then, as iPhone sales in China missed Apple’s targets, Tim Cook reassured investors and analysts that everything was fine. Tim Cook mentions Apple’s...
The former Treasury Secretary and Fed chair discusses why tariffs won't work, her efforts to rebuild relations with China under Biden and her issues working within the administration.
Navigate China's Business Landscape with Confidence.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OKPrivacy policy
