Share this on Twitter Share this on Facebook Share this on LinkedIn Share this on Sina Weibo Share this on Wechat Share this on LinkedIn A Facebook stand during the second China International Import Expo in Shanghai, November 2019. Credit: Hector Retamal/AFP via Getty Images Facebook’s website has been blocked for over a decade in China, while its CEO Mark Zuckerberg has gone from would-be friend of Beijing to one of its leading critics in Silicon Valley. Even so, the social media giant has discovered a highly lucrative way to make money from Chinese advertisers. Facebook now generates more than $5 billion a year in revenue from China, according to an estimate from Brian Wieser, an analyst at equity research firm Pivotal Research — all with apparent Chinese government approval. Its strategy involves targeting the country’s most ambitious advertisers, such as game designers, e-commerce giants, app creators and government entities. The result is mutually beneficial: Facebook gets some access to the Chinese market, while Chinese companies can reach international audiences. The company, though, is still tight-lipped about its business in China — perhaps because this apparent "win-win" cooperation has meant Facebook doing business wSubscribe or login to read the rest. Subscribers get full access to: Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else. A weekly curated reading list on China from David Barboza, Pulitzer Prize-winning former Shanghai correspondent for The New York Times. A daily roundup of China finance, business and economics headlines. We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.