The fierce competition between Chinese automakers has the potential to reshape EV markets around the world — and stoke resistance.
When BYD kicked off its latest marketing campaign last month, it used a simple slogan: “Electric Is Cheaper Than Gasoline.” In the two weeks after the Lunar New Year, the Chinese automaker matched its words with actions, launching newer versions of eight models with lower prices. Its cheapest car, a compact called Seagull, now costs as little as 69,800 yuan — just under $10,000.
BYD's 'Seagull' (top) launched in Brazil and Mexico as the Dolphin Mini, March 2024. Credit: BYD via Fac
Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else.
A weekly curated reading list on China from David Barboza, Pulitzer Prize-winning former Shanghai correspondent for The New York Times.
A daily roundup of China finance, business and economics headlines.
We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.
Bob Fu's relationship with China has gone through phases. First, he thought money would solve his problems there; then he joined protesters at Tiananmen Square, thinking the politics could change. In the end, he determined, only God could save China, and he's been fighting for religious freedom in China ever since he resettled in Texas. With his nonprofit, ChinaAid, prospering like never before, he says the U.S. is finally catching on.