In January last year, millions of Americans facing the prospect of a TikTok ban flocked to Chinese social media app Xiaohongshu — creating a brief moment when Chinese and Western users, long separated by China’s internet firewall, interacted directly on the same platform. Users exchanged language lessons, shared pet photos, and compared everything from healthcare costs to grocery prices.
The market section on RedNote. Credit: RedNote
For Xiaohongshu, the episode offered a
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