Series with multiple minutes-long episodes have taken off on China’s internet, although the industry is still struggling to make money from their popularity.
Li La, Tencent's online video platform operation department deputy general manager, discusses micro-dramas during a keynote speech given at Tencent's Online Video Creator Ecosystem Conference, June 8, 2021. Credit: Tencent
A 58-year-old woman sits on a park bench, holding hands with the man beside her. Both are also clutching a red marriage certificate. “I never thought we’d get married so soon,” she says, smiling at him.
A segment from the first episode of My Sudden Marriage to a Rich Man. Source: Douyin
This romantic moment comes at the climax of My Sudden Marriage to a Rich Man, one of the myriad mini-dramas that have recently become one of the hottest trends on the Chinese internet. T
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