By offering a burger and a coke for as little as 9.9 yuan ($1.39), Tastien has captured the stomachs of China’s hungry youth and along with it, an increasing slice of the country’s $536 billion fast food market.
A Tastien advert on the company's official Douyin page, showcasing its offerings. Credit: Tastien
After opening over 6,000 branches in three years, the Fuzhou-based company is among a handful of Chinese burger chains that have found success by riding the country’s
Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else.
A weekly curated reading list on China from Andrew Peaple.
A daily roundup of China finance, business and economics headlines.
We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
