Can India become the de-risking champion multinationals are looking for?
Illustration by Valeria Petrone
“We’re living in the midst of India’s automotive renaissance,” Shah Rukh Khan, Bollywood’s most-coveted megastar, announced at the 2023 Auto Expo outside of New Delhi.
Illustration by Nate Kitch
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In sunglasses and a dark suit, Khan was on hand for the India-launch of Hyundai’s all-new Ioniq 5 electric. As a brand ambassador for the South Korean carmaker for over 25 years, Khan has had a front row seat to Hyundai’s growth in India, especially recently: In September, Hyundai reported its highest-ever monthly results in the country, and so far this year, Hyundai generated close to 19 percent of its total global vehicle sales in India.
Indeed, Khan w
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