A look at Cotti Coffee, the fast-expanding coffee chain with major links to Luckin.
Credit: Cotti Coffee
China and coffee chains will always bring to mind the financial scandal around Luckin Coffee, which dominated the business pages in early 2020. Now a new kid on the cafe block, Cotti Coffee, is putting the froth back into the country’s hot beverage scene.
The brainchild of two former Luckin executives, Cotti was launched just over a year ago. Luck certainly seems to be with the company: In its early days it managed to bag a deal to sponsor the eventual winners of the Qatar soccer World Cup, Argentina.
Credit: Cotti Coffee via Douyin
These days, Cotti’s website and social media are awash with brand and celebrity endorsements and collaborations, such as with the Frida Kahlo Corporation, Swedish oat-based drink company Oatly, Tencent’s Honor of Kings, and even actress Fan Bingbing’s younger brother, the entertainer Fan Chengcheng.
This week, we take a look at how Cotti Coffee got started in the industry, what it is offering to compete with the c
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