A look at Ximalaya, the online audio platform at the summit of China’s ‘ear economy’.
People visit the stand of online audio service platform Ximalaya FM during the Shanghai Book Fair, August 17, 2016. Credit: Imaginechina via AP Images
Listening to podcasts has become a favorite way for commuters the world over to while away their journeys, and China is no exception. One company scaling the peaks of the local industry is Ximalaya, whose output accounted for nearly two-thirds of the online audio market in China last year, according to data mining company iiMedia Research.
Founded in 2012, Ximalaya originally had a target of 10 million subscribers — just two years later, it had reached 100 million. Podcasts are a big
Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else.
A weekly curated reading list on China from Andrew Peaple.
A daily roundup of China finance, business and economics headlines.
We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.
Concrete outcomes are hard to discern, but Xi Jinping will see the treatment he received from Trump as a sign that China is now a peer of the United States.
Corporate Risk Intelligence for National Security, Compliance & Due Diligence
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
