In July 2021, China’s government nearly wiped out the country’s entire online tutoring industry after it banned almost all private, after-school educational services. Six months later, Yu Minhong, founder of online education giant New Oriental, was seen in public for the first time in a surprising new role: selling cherries and other fruits and vegetables via a livestream. Yu’s move was part of New Oriental’s pivot to e-commerce after its previous business of selling after-school tuto