Credit: Sipa via AP Images Twitter and Weibo: How do they match up? These are two of the most influential social media platforms in the U.S. and China, respectively. But their approaches to hotly contested questions concerning how social media is governed — from how to make money to account verification and content moderation — differ greatly. A whirlwind of feature changes and policy flip-flops at Twitter have grabbed headlines in recent weeks. And as Twitter lurches from change to change under the mercurial leadership of its new owner, Elon Musk, the platform is becoming, in some ways, increasingly like its Chinese counterpart. This week, The Wire compares Twitter and Weibo: their financials and business models, from premium services to content moderation. FINANCIALS Data: Company annual reports Weibo is highly profitable; Twitter is not. The former, which is listed on the New York Stock Exchange, generated $550 million in pre-tax profit last year. Twitter, meanwhile, has reported Subscribe or login to read the rest. Subscribers get full access to: Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else. A weekly curated reading list on China from David Barboza, Pulitzer Prize-winning former Shanghai correspondent for The New York Times. A daily roundup of China finance, business and economics headlines. We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.