A look at Transsion’s monumental growth, unique marketing strategies and future growth potential.
The launch of Tecno Mobile's flagship store in Lagos, Nigeria, 2019. Credit: Tecno Mobile
Chinese phone manufacturer Transsion has become a major player in the global mobile phone market all without selling a single product in China. The affordability and specialization of Transsion products for consumers in the Global South, particularly in Africa, have helped propel the Shenzhen-based company to international stardom.
The company first entered the global market in 2008 selling basic phones in Nigeria, Africa’s largest economy. Since then, Transsion has entered 70 differe
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