A look at Transsion’s monumental growth, unique marketing strategies and future growth potential.
The launch of Tecno Mobile's flagship store in Lagos, Nigeria, 2019. Credit: Tecno Mobile
Chinese phone manufacturer Transsion has become a major player in the global mobile phone market all without selling a single product in China. The affordability and specialization of Transsion products for consumers in the Global South, particularly in Africa, have helped propel the Shenzhen-based company to international stardom.
The company first entered the global market in 2008 selling basic phones in Nigeria, Africa’s largest economy. Since then, Transsion has entered 70 different countries and ranks third globally in mobile phone market share.
This week, The Wire explores Transsion’s monumental growth, unique marketing strategies, and future growth potential.
AFRICAN SUCCESS
Data: Transsion Annual Reports, IDC
Since Transsion’s entrance into the African market, it has enjoyed exponential growth in both revenue and market share. Transsion controlled 47 percent of the smartphone market in Africa in 2021 with its next biggest competitor, Samsung
Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else.
A weekly curated reading list on China from David Barboza, Pulitzer Prize-winning former Shanghai correspondent for The New York Times.
A daily roundup of China finance, business and economics headlines.
We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.
With its new outbound investment rule, the U.S. is hoping to stop American capital from facilitating China's technological rise. But will the restrictions undermine the global competitiveness of American industry in the process?
The Trump administration's U.S. trade representative explains why he thinks the U.S. got the raw end of economic ties with China, what he thinks of the Biden administration's approach and why the U.S. shouldn't do...
The Global Intelligence Platform used by The Wire China
