A closer look at the world of China's influencers after the online disappearance of three of China’s best known Key Opinion Leaders.
Credit: PRNewsfoto/P&G
China’s growing army of online influencers are gaining ever more sway over its consumer sector — and attracting Beijing’s attention in the process.
Influencers, also known as Key Opinion Leaders (KOLs) in China, help to sell products directly to consumers who watch their content on social media and live stream apps such as Douyin, Taobao, and Xiaohongshu. Promoting products from cleaning sponges to Dior handbags, KOLs have quickly come to dominate retail marketing. The KOL industry is d
Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else.
A weekly curated reading list on China from Andrew Peaple.
A daily roundup of China finance, business and economics headlines.
We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.
Not content to run the world’s second most powerful country for a decade, Xi Jinping set about changing everything everywhere all at once. In an excerpt from their new book, Steve Tsang and Olivia Cheung examine how Xi seized personal control of China’s foreign policy apparatuses.
The academic talks about whether China’s experience shows there can be such a thing as ‘good environmental authoritarianism’, and what the U.S. could learn from its approach to green policy.
Corporate Risk Intelligence for National Security, Compliance & Due Diligence
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
