Why is it so hard to know what multinational companies make in China?
Apple Store in Jinjiang District, Chengdu, China. Credit: Chris Nagahama via Unsplash
For many multinationals, the China market is crucial to their bottom line. But how much revenue do they actually generate from China? For the world’s most recognized brands, that answer is surprisingly elusive.
A review by The Wire of more than 100 multinational firms found that in recent public filings only about a quarter of them disclosed what share of global revenue they derive from their China operations. For a variety of reasons, analysts say global firms routinely mask their Ch
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