In 2014, the movie "Transformers: Age of Extinction" made more money in China than any Hollywood film previously had — but only now are the implications coming into focus.
Around 2012, Hollywood producers started thinking about “Chinese elements.” They had already learned what to remove from a movie to avoid angering China, but now they were asking a recurring question each time a new idea was pitched: How can we work China into this?
With Chinese box-office riches in mind, they began stuffing characters, scenes, and products they thought would appeal to Chinese audiences into their films. It made sense, since sizable returns from China were becoming the no
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