Japanese automakers’ long-dominant position in Southeast Asia is under threat from a new generation of Chinese rivals who made a bolder technology bet. Can they hold back the tide?
Visitors check out BYD's Seagull EV on display at the Bangkok International Motor Show in Nonthaburi Province, on the outskirts of Bangkok, Thailand, March 30, 2024. Credit: Anusak Laowilas/NurPhoto via Getty Images
In December 2023, ahead of a regional summit in Tokyo, Thai prime minister Srettha Thavisin sought an audience with heads of Japan’s largest carmakers. Thavisin’s desire to meet with auto industry leaders was not surprising. From the early 1960s Japanese firms had built Thailand into “Asia’s Detroit”, opening hundreds of production lines and creating more than 700,000 jobs. By 2023 they had invested almost $21 billion in Thailand, equivalent to 10 percent of its GDP. In the 1990s, Toyo
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