Thanks to impressive e-commerce operations and social media marketing, Shein, a little known Chinese brand, is giving global giants a run for their money.
Shein’s products are aimed towards younger women, with Instagram microinfluencers showing off clothing and accessories to their followers. Credit: Shein via Twitter
Fast fashion — the idea that clothing trends change rapidly and so should the stock of retailers — was pioneered by brands like Zara, H&M and Forever 21, and predicated on speedy supply chains and low cost production.
Now, a little-known Chinese brand named Shein is disrupting the fashion industry by using slick social media campaigns and aggressive promotions on TikTok, Facebook and Instagram to sell ultra low-cost clothing to teens and college-aged consumers throughout the world. An
Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else.
A weekly curated reading list on China from Andrew Peaple.
A daily roundup of China finance, business and economics headlines.
We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.
How did the late premier convince local governments to surrender fiscal revenues to Beijing? In an extract from his recent book, Authoritarian Markets, Adam Y. Liu explains how Zhu played his trump card — letting local governments set up their own banks.
The academic and former U.S. ambassador to Russia talks about the contrasts between Putin and Xi, and what Washington can do about their relationship with each other.
Corporate Risk Intelligence for National Security, Compliance & Due Diligence
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
