The fast food giant’s decision to spin off its China operations could serve as a reality check for U.S. companies.
Yum China’s operations have taken on a life and direction of their own. Credit: Qilai Shen/Bloomberg via Getty Images
Listen to SupChina editor-at-large and Sinica podcast host Kaiser Kuo read this article.
In October 2015, Greg Creed had his back against a wall. The bespectacled Aussie was chief executive of Yum Brands, the U.S. fast food restaurant giant, and the company’s sluggish growth had turned its quarterly earnings call into something close to a day of reckoning. Earnings for the previous quarter and projections for the rest of the year were well below analyst expectations and quarterly sales
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The former Biden official and China scholar makes the case for the previous administration's approach and discusses why Beijing is content to watch the U.S. now dismantle its sources of strength
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