Share this on Twitter Share this on Facebook Share this on LinkedIn Share this on Sina Weibo Share this on Wechat Share this on LinkedIn Alibaba’s annual Singles Day brings in billions of revenue every year. Its mascot matches the literal meaning of TMall’s old name, “sky cat,” and can also be spotted in the company’s logo.Credit: Alibaba Group Retail in China has been defined by two trends: the rapid growth of e-commerce and market consolidation. The share of the market controlled by the country's ten biggest retailers has nearly doubled since 2008, and the three largest retailers all run operations that are primarily online. Though the United States remains the world's biggest market for retail sales, China is the largest e-commerce market, accounting for nearly half the world's retail e-commerce sales, according to McKinsey & Company. And the country’s online economy is now pioneering new consumer outreach methods like sales via livestream and in-app purchases on social media platforms. This week, The Wire looks at the evolution of China’s retail market, how it stacks up to the rest of the world, and we zero in on the ownership structure of Suning.com, one of the nation's biggest e-commerce firms. Walmart, Walmart, Walmart Eight of the top ten world retailers are American, by annual sales as of tSubscribe or register to read the rest. Registered users can access a limited amount of content for free.Subscribers get full access to: Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else. A weekly curated reading list on China from David Barboza, Pulitzer Prize-winning former Shanghai correspondent for The New York Times. A daily roundup of China finance, business and economics headlines. We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.