After a big NYSE debut, the Chinese retailer could face an uphill battle.
Shoppers roam a Miniso storefront in Hong Kong's Tsuen Kam Centre mall in May 2020. Credit: Shaihoga Hsum, Creative Commons
Tegucigalpa in Honduras. Guangzhou in China. Tashkent in Uzbekistan. Antananarivo in Madagascar. And Los Angeles in the United States. You can find a Miniso store in every one of those cities. The Chinese retailer, modeled after Japan’s 100-yen variety stores, has created a formidable empire since its founding in 2013.
Miniso has 2,500 stores in China and another 1,700 in more than 60 countries abroad, selling products from snacks to clothes and accessories to home goods. To keep customers
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