The Brooklyn Nets play against the Los Angeles Lakers during the NBA China Games 2019 in Shenzhen. Credit: Color China Photo via AP
Basketball is back, with the NBA set to resume play in Orlando on Thursday. But the league’s largest overseas fanbase, in China, will have a tough time tuning in.
Following Houston Rockets general manager Daryl Morey’s October 2019 tweet in support of protests in Hong Kong, Chinese sponsors and the country's state broadcaster, CCTV, pulled their support for the league. Players, owners, and even Morey himself went into damage control immediately after, hoping to preserve one of the biggest cash cows for the Rockets — the former home of Chinese basketball star Yao Ming — and the league.
How is it that Chinese business interests came to hold such sway over a major U.S. sports league? This week we’re exploring the NBA’s Chinese subsidiary and the litany of business deals that have made it so valuable to the league.
The NBA has had a Chinese subsidiary for over a decade.
Basketball is big business in China, and it’s been growing steadily since the formation of NBA
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From the scandal of Luckin Coffee to the collapse of Didi, big names have dominated the discussion of Chinese companies listing on U.S. exchanges. Now, some analysts say it’s time to look more closely at the wild stock movements of several small cap Chinese companies — and the U.S. firms that advise them.
The former GE CEO talks about growing their China business, balancing U.S. interests, and why businesses need to focus on market access, not outsourcing.
