Share this on Twitter Share this on Facebook Share this on LinkedIn Share this on Sina Weibo Share this on Wechat Share this on LinkedIn Illustration by Daniel Hertzberg Last December, the electric vehicle company NIO hosted its annual celebration for customers in Shenzhen, one of China’s entrepreneurial hotbeds. The event, called “NIO Day,” mixes an Apple-style keynote address with the lighting and theatrics of a stadium concert. Among the evening’s highlights was a musical skit by the Blue Sky Chorus, a troupe of volunteer performers who are all NIO customers. In original lyrics they composed, the group catalogued their heartaches through the company’s tumultuous journey — “old classmates snickered, the whole neighborhood gossiped” — then broke into a rap sequence where they fired back. The second verse described the joys of driving a NIO car and their commitment to the company’s success. They sang: “The NIO life is worth loving with all your spirit. If I can choose again, I would still choose NIO.” Sitting in the front row, watching intently, was William Li, the 45-year-old founder and chief executive of NIO. In comSubscribe or register to read the rest. Registered users can access a limited amount of content for free.Subscribers get full access to: Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else. A weekly curated reading list on China from David Barboza, Pulitzer Prize-winning former Shanghai correspondent for The New York Times. A daily roundup of China finance, business and economics headlines. We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.