Amid a brutal price war in the automobile industry, Chinese carmaker Geely has a plan to come out on top. Late last month, it formed a joint venture with Ford at the U.S. firm’s plant in Valencia, Spain, aiming to win over the European market by producing cars from both brands at a cheaper cost. Geely already purchased Volvo from Ford almost two decades ago, and has a portfolio of other successful car brands including Zeekr and Lynk & Co — last year saw Geely hit a sales record of over 3
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