Consumers are benefiting in the short term as goods prices fall, but deflation could hurt Chinese brands longer term.
Shoppers buy discounted products at a supermarket in Ningbo, Zhejiang, China. Credit: Depositphotos
From coffee to cars, intense price wars have broken out across several Chinese industries, driving down the costs of various consumer goods and contributing to the slide into deflation in the world’s second-largest economy.
This week, The Wire takes a look at how low prices have become for Chinese shoppers, and the knock-on effects for the broader economy.
Source: Deutsche Bank Research Institute
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