McDonald's is aiming to have more than 10,000 restaurants in China by 2028.
A McDonald's restaurant in Kunming, Yunnan province, China. Credit: Keitma via Shutterstock
Bucking the trend of investors cautious about China, McDonald’s has increased its stake in the local consortium that controls the restaurant franchise in the country. It’s a big bet with potentially big gains.
This week, The Wire traces the path McDonald’s took to enter China, the highs and lows of its time in the country, and assesses why the company feels the time is right to double down.
The opening of the first McDonald's restaurant in mainland China. Shenzhen, October 8, 1990. C
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