Chinese luxury shoppers can travel again — but many brands are still choosing to travel to them.
Shoppers in line to enter a Hermes store in Hong Kong. Credit: Sipa via AP Images
For the first time in three years, Chinese tourists are boarding planes headed to the hotspots of Europe and Asia. And western luxury brands — which count on wealthy Chinese as a key client base — are hoping that they touch down with open wallets and a healthy appetite for expensive bags, watches and shoes.
It’s been a rocky few years for the Chinese luxury market. The industry took a deep hit in 2020 when the pandemic broke out, before rebounding domestically the following year, and ag
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