Share this on Twitter Share this on Facebook Share this on LinkedIn Share this on Sina Weibo Share this on Wechat Share this on LinkedIn Maria Repnikova is assistant professor in Global Communication at Georgia State University, a Wilson Fellow at the Woodrow Wilson Center for Scholars, and the author of the acclaimed book Media Politics in China: Improvising Power Under Authoritarianism. She was previously a post-doctoral fellow at the Project for Advanced Research in Global Communication at the Annenberg School for Communication, University of Pennsylvania and a Rhodes Scholar at the University of Oxford. She speaks fluent Mandarin, Russian and Spanish. What follows is a lightly edited Q&A. Maria RepnikovaIllustration by Kate Copeland Q: You begin your terrific book Media Politics in China with a quote from Antonio Gramsci, that cultural hegemony is “not…domination by means of force,” but “the organization of consent.” Let’s start here. What does the Chinese Communist Party understand about how to organize consent? A: Consent-building and cooptation has long been at the heart of CCP rule.Subscribe or login to read the rest. Subscribers get full access to: Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else. A weekly curated reading list on China from David Barboza, Pulitzer Prize-winning former Shanghai correspondent for The New York Times. A daily roundup of China finance, business and economics headlines. We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.