Thanks to impressive e-commerce operations and social media marketing, Shein, a little known Chinese brand, is giving global giants a run for their money.
Fast fashion — the idea that clothing trends change rapidly and so should the stock of retailers — was pioneered by brands like Zara, H&M and Forever 21, and predicated on speedy supply chains and low cost production.
Now, a little-known Chinese brand named Shein is disrupting the fashion industry by using slick social media campaigns and aggressive promotions on TikTok, Facebook and Instagram to sell ultra low-cost clothing to teens and college-aged consumers throughout the world. An
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Bob Fu's relationship with China has gone through phases. First, he thought money would solve his problems there; then he joined protesters at Tiananmen Square, thinking the politics could change. In the end, he determined, only God could save China, and he's been fighting for religious freedom in China ever since he resettled in Texas. With his nonprofit, ChinaAid, prospering like never before, he says the U.S. is finally catching on.
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