Michael J. Dunne, the founder and chief executive of ZoZoGo, a San Diego-based consulting firm, has advised automakers and suppliers in Asian markets since the early 1990s. After earning a B.A. in Chinese and Thai languages, art and history at the University of Michigan, he got his M.B.A. at Michigan, and then founded Automotive Resources Asia. He has also served as a Vice President and Managing Director at J.D. Power, and President of GM Indonesia. Today, he runs a consulting firm, contributes to Fortune magazine, and has a podcast, Winning in Asia. He has also written a book, American Wheels, Chinese Roads: The Story of General Motors in China. What follows is a lightly edited Q&A.
Michael Dunne.Illustration by Lauren Crow
Q: China surpassed the United States as the world’s largest car market in 2010, and some analysts believe that China sold 22 million new vehicles in 2020. But why is it that we have a hard time naming a Chinese car brand or seeing one on the streets of
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