Richard L. Gelfond has run the IMAX Corporation since 1996. Gelfond grew up in New York, studied at Stony Brook University on Long Island, earned a law degree at Northwestern University, and later embarked on a career as an investment banker. But in 1994, Gelfond and a business partner, Bradley Wechsler, acquired IMAX, a Canadian company known for creating an immersive theatre experience. Today, the company is listed on the New York Stock Exchange, and its affiliate, IMAX China, is listed in Hong Kong. Gelfond is an engaging chief executive, and in this lightly edited interview, talks about the company's entrance into China, box office records, and how the company is now coping better inside China than in the United States. Rich Gelfond Illustration by Kate Copeland Q: Your most recent annual report says that in 2019, China surpassed the U.S. as your single largest source of revenue for IMAX. That’s remarkable, considering your company had a tiny presence back in 2010. Can you Subscribe or login to read the rest. Subscribers get full access to: Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else. A weekly curated reading list on China from David Barboza, Pulitzer Prize-winning former Shanghai correspondent for The New York Times. A daily roundup of China finance, business and economics headlines. We offer discounts for groups, institutions and students. Go to our Subscriptions page for details.