Chinese luxury shoppers can travel again — but many brands are still choosing to travel to them.
For the first time in three years, Chinese tourists are boarding planes headed to the hotspots of Europe and Asia. And western luxury brands — which count on wealthy Chinese as a key client base — are hoping that they touch down with open wallets and a healthy appetite for expensive bags, watches and shoes.
It’s been a rocky few years for the Chinese luxury market. The industry took a deep hit in 2020 when the pandemic broke out, before rebounding domestically the following year, and ag
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