A look at Transsion’s monumental growth, unique marketing strategies and future growth potential.
Chinese phone manufacturer Transsion has become a major player in the global mobile phone market all without selling a single product in China. The affordability and specialization of Transsion products for consumers in the Global South, particularly in Africa, have helped propel the Shenzhen-based company to international stardom.
The company first entered the global market in 2008 selling basic phones in Nigeria, Africa’s largest economy. Since then, Transsion has entered 70 differe
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For much of the past two decades, Europe's luxury market has counted on the ferocious appetite of Chinese consumers to bolster its bottom line. But foreign luxury brands are facing a reckoning in China. Not only is China’s economy entering a more uncertain phase, giving consumers pause, but homegrown designers and labels are also gaining ground. The questions now are which European brands can still rely on China, and how China's domestic designers can capture a share of the pie.
The Treasury’s top international official gives an inside-the-room account of the latest talks between Treasury Secretary Yellen and the Chinese leadership, including the U.S.’s efforts to get Beijing to address overcapacity and economic imbalances, how...
A podcast about how the two nations, once friends, are now foes.
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