Thanks to impressive e-commerce operations and social media marketing, Shein, a little known Chinese brand, is giving global giants a run for their money.
Fast fashion — the idea that clothing trends change rapidly and so should the stock of retailers — was pioneered by brands like Zara, H&M and Forever 21, and predicated on speedy supply chains and low cost production.
Now, a little-known Chinese brand named Shein is disrupting the fashion industry by using slick social media campaigns and aggressive promotions on TikTok, Facebook and Instagram to sell ultra low-cost clothing to teens and college-aged consumers throughout the world. An
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When Joe Biden took office, many of his supporters thought the first order of business would be unwinding Donald Trump's trade war with China. But his trade czar, Katherine Tai, has been largely MIA, a stark contrast to her predecessor, the fiery and ubiquitous Robert Lighthizer. So what has Tai been up to?
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